Episodes

One brand at a time

5 episodes so far. Each one is a full article with the sources at the bottom, and the video it came from at the top.

Walk up to the tool wall at Home Depot and read the names.

For forty-seven years, Maytag paid actors to sit in a chair and do nothing.

In 2018, a small washer company in Wisconsin did what the federal rules asked and made its top-loader efficient.

In 1927, a Sears catalog offered a washing machine under a name almost nobody had heard of: Kenmore.

In 1927, Sears paid five hundred dollars for a name it would put on wrenches it did not make.